Jan 12, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
I have conducted agency reviews for a number of great companies. I have read that 80% of clients conduct their own agency reviews and don’t use a consultant. Most agencies think that the process is flawed. Most clients don’t get that because they aren’t...
Dec 17, 2013 | Advertising, Advertising Agencies, Agency Evaluations, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
This is a blog I recently wrote for Marketing Executives Networking Group. Now I imagine that if you were an agency owner reading this you could be a touch frustrated. You might respond, “Look I am right here. I am easy to find.” But that is not always the...
Dec 9, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I got an email the other day or a comment on a blog that I had written called Why Agencies Shouldn’t Respond to Client RFP’s. It came from an agency owner with a smart idea. When he receives an RFP from a client he sends them his agency’s RFP questionnaire. He...
Oct 27, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I was up in Santa Monica the other day meeting with an agency that somebody referred me to. The referral was my foot in the door and my online presence was my validation. I started that presence a decade ago. I turned left onto Santa Monica Boulevard and Sheryl Crow...
Aug 2, 2013 | Advertising Agencies, Agency Searches, Hank Blank, New Business Development |
I don’t hear the term Renaissance Man much these days. The ad world I grew up in was populated by a lot of renaissance men and renaissance women. They were interesting and sometimes imposing people who knew a little about a wide array of subject areas. They had...
Jun 8, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
A friend of mine shared an agency RFP with me today. It’s been circulating around the town although the client thinks it is a secret. He got it from a client who was excited to include them as part of their search. He had a conflict so he wasn’t going to participate...
Jun 2, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was having lunch with a client friend the other day. He bought. He works for a well-known National company. The talk turned to advertising agencies as it often does. He had been at his position for almost a year. I played a small role in helping him get his...
May 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
When I conduct an agency search for a client one of the first things I ask them is does it matter where the agency is located? Some say within an hour air travel. Some say wherever the best agency is that meets our needs. And on one occasion a client selected an...
Apr 26, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
First, I am lying. It’s the ad business. There are no sure fire tips for agencies to acquire New Business. Sorry. I know a lot about New Business, because I have hunted New Business for many agencies. Some successfully, and some unsuccessfully. I’m generally...
Apr 16, 2013 | Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business Development |
I was having an early morning coffee with a client the other day. Today clients often have very early morning Starbucks because they have a lot to do with fewer resources to accomplish them. He was sharing with me a story about one of his clients. Yes clients have...
