New Business Has Got Nothing to do with Advertising
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Although I am being a little facetious here, the truth is that there is a big difference...Hank Blank's Passion Approach to New Business
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Based on what I have learned I have developed Hank Blank’s “Passion Approach” to New...Advertising in a Global Village
I grew up in Toronto and in college was reading a lot by Marshall McLuhan, at that time an emerging thought leader on emerging technology. He would write things like TV is hot and print is cool. In a city of three daily newspapers I wasn’t really sure what he meant. ...What Really Wins New Business?
What Really Wins New Business?
You Don't Win New Business By Playing the Quarter Slots
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Is your agency’s New Business approach based on playing the quarter slots? Many agencies take...How Agencies Can Win More New Business
Agency search consultant offers his perspective on how advertising, digital and public relations agencies can win more New Business.
Why Agencies Don't Want New Business Part 2
Agency search consultant offers tips on how agencies can improve their New Business process.
Why Agencies Don't Want New Business
Why Agencies Don’t Want New Business. Thoughts from a Agency Review consultant on how agencies can improve their New Business process.
Why it’s a good time for clients to conduct an Agency Evaluation.
Why it’s a good time for clients to conduct an Agency Evaluation.