Aug 28, 2020 | Agency Pitches, Agency Searches, New Business |
It is really challenging time for New Business folks these days. In many ways the hardest position in the ad game has always been the New Business role. They have to deal with high expectations, high pressure and now Covid-19. I know a fair amount about New Business...
Jun 7, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I believe in a three P process to develop an effective New Business Process for your agency. Plan. Promote. Pursue. The first P is Plan which most agencies don’t do. The second P in developing an effective new business plan is promoting your agency. Most agencies...
Mar 3, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have shared a lot of content about the New Business process including How Much Is a New Business Person Worth in the New Normal? Effective Agency New Business people are very hard to find. The position is very challenging because everybody wants quick results....
Nov 6, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have always felt that most advertising agencies New Business efforts are a waste of time. Shooting for the moon, chasing clients in sectors where you have no experience or just sending out mass email blasts hoping something will stick. I recently was part of a...
Jul 13, 2017 | Advertising, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
I was thinking about calling this blog why agencies can’t keep their mouths shut. I little harsh but true. I remember having a boss in the biz when I was still relatively a pup. He had a number of well know expressions like a problem delayed was a problem solved. I...
Mar 30, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, New Business Development |
When you get a new client. No I am not talking about a new client win. I am talking about when your existing client hires a new marketing lead. Then it’s all hands on deck. This is not about business as usual. This time is more important than a pitch because it is...
Mar 5, 2015 | Agency Searches, New Business, New Business Development |
How Long Does it Take for Agencies to get New Business? Longer than you want it to. Yes, New Business can take a very long time but most agencies don’t want to hear that. The last thing that agencies have in New Business is patience. Patience is what they tell...
Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
Dec 15, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business is a difficult challenge for most agencies and service companies. I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the...
Oct 30, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs. When I conduct agency reviews we...
