May 10, 2015 | Advertising, Advertising Agencies, Agency Principals, Digital Agencies, Networking, New Business |
Things have rapidly improved for most advertising agencies especially if they have a strong digital game or are a digital firm. You no longer have to chase every sniff of potential income. Thank God. With these improvements have come the discovery or confirmation of...
Apr 20, 2015 | Account Management, Agency Evaluations, Agency Principals, Agency Training |
Where they stand and what’s the plan for their development. So simple and yet so hard for many agencies. I remember long ago when I worked on McDonald’s. It was in the days when they opened in small towns in Canada or Moscow there would be a line up to get into the...
Jul 26, 2014 | Advertising Agencies, Agency Principals, Digital Agencies, Hank Blank, Marketing |
These are great days for talented digital folks. Most companies want successful lead gen campaigns as they continue to allocate more dollars to the wonderful world of digital. Unfortunately they are spending less overall. When I try to recruit programmers I can find...
Jun 8, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was doing some recruiting the other day. Trying to find some folks. I like to feel the happiness of successful human outcomes. I reached out to some people I was connected with on LinkedIn. I sent an e mail to one agency that I didn’t know well. I told him that I...
Nov 24, 2013 | Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Reviews, Hank Blank, New Business, New Business Decks, New Business Development, New Business process., New Normal |
I got an e mail from a new friend in NYC the other day. He shared some of his recent agency experiences as a New Business person. “Over the course of the past two years I met with a number of agencies who were looking for New Business leads. What they are really...
Apr 4, 2013 | Advertising Agencies, Agency Principals, Hank Blank, New Business Development, Social Networking |
There is an expression we have all heard. Are you in the business or on top of the Business? When you work for an agency it is critically important for you to be in the business. You see the security of an advertising, PR or digital employee is often based on how...
