Nov 10, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Consulting, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I am sure that all of us have encountered our fair share of Social Media experts. Often many of them are fairly one dimensional. Among a target group of their peers they may generate an adulation feast but in other marketing sectors they meet skepticism because they...
Nov 7, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have conducted agency searches for companies such as Jacuzzi, Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets and also spent years developing successful New Business programs for agencies. I have seen life from both sides of the street and I believe the...
Nov 4, 2011 | Account Executive, Account Management, Advertising Agencies, Career, Finding a Job, Graduates, Guidance Offices, Hank Blank, HR, Job Hunting, Job Search, Jobs, Personal Branding, Public Relations, Working |
Many Young Graduates are looking for jobs in all the wrong places because they haven’t been educated about the New Normal. They are basically knocking on all the wrong doors because that is all they know and all they have been taught. However there are few...
Oct 30, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Consulting, Digital Agencies, Finding a Job, Fired, Hank Blank, Holidays, HR, Interactive Agencies, Job Hunting, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Purpose Driven Networking, Small and Smart Agencies, Social Media, Social Networking, Transition, Working |
What Makes a Great AE Part Four. Recently I posted a number of blogs called What Makes a Great AE Today, What Makes a Great Account Executive: Part Two and what makes a Great AE Part Three. I have talked about values of being a self starter, intuitive, not being an...
Oct 28, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Searches, Career, Digital Agencies, Finding a Job, Fired, Hank Blank, HR, Interactive Agencies, Job Hunting, Job Search, Jobs, Marketing, Networking, New Business, New Business Development, Personal Branding, Small and Smart Agencies, Small Smart Agencies, Social Media, Transition |
What Makes a Great AE: Part Three. Recently I posted a couple of blogs called What Makes a Great AE Today and What Makes a Great Account Executive: Part Two. So here are some additional thoughts on what skills an Account Executive needs to have today whether they...
Oct 24, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, HR, Interactive Agencies, Job Hunting, Job Search, Marketing, Networking, New Business, New Business Development, Personal Branding, Public Relations, Small and Smart Agencies, Social Media, Social Networking, Working |
Recently I posted a blog called What Makes a Great AE Today? which offered some thoughts on the qualities of a successful AE today. The advertising world has changed dramatically. Some change has been inflicted upon AE’s such as less training, more multi tasking,...
Oct 23, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Searches, Career, Digital Agencies, Finding a Job, Hank Blank, HR, Interactive Agencies, Job Hunting, Job Search, Jobs, Marketing, Networking, New Business, Personal Branding, Public Relations, Social Media, Social Networking, Transition, Working |
When I started out in my advertising career, I had the benefit of going through extensive training programs. At JWT, we were all trained on the T-Plan. You could virtually talk to anybody in any office around the world, and expect to communicate in a common language....
