Nov 16, 2015 | Account Management, Advertising, Advertising Agencies, Career |
This is the New Normal and all bets are off. It’s not what they promised you when they hired you. Work hard and you will rise to the top. There are lots of opportunities for career growth here. That is true to a degree but the problem is that you often won’t stay at...
Apr 20, 2015 | Account Management, Agency Evaluations, Agency Principals, Agency Training |
Where they stand and what’s the plan for their development. So simple and yet so hard for many agencies. I remember long ago when I worked on McDonald’s. It was in the days when they opened in small towns in Canada or Moscow there would be a line up to get into the...
Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Jul 12, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Best Way to Get a Job, Hank Blank |
Yes. Jump in with both feet. Enjoy the splash. Many people would say no. They’d rather work at Google and get free lunches. I want to work at action sports companies and get free T Shirts and be equally cool. Oh sure people can give you a litany of reasons not...
Jun 8, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was doing some recruiting the other day. Trying to find some folks. I like to feel the happiness of successful human outcomes. I reached out to some people I was connected with on LinkedIn. I sent an e mail to one agency that I didn’t know well. I told him that I...
Jun 3, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank |
I know many creative people because I like hanging with creative folks. I meet them when they are on the beach, when they are working or looking for new work. I meet them when I conduct agency reviews. I meet them at events if they come out as well as online. When I...
Dec 1, 2013 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank, New Business Development, Recruiting |
I have written about how to create an agency culture in the New Normal. I have also written about the slash generation, another way to leverage the power of today’s youth by capturing their passions. When I read articles by agency principals that have successfully...
Oct 4, 2013 | Account Management, Hank Blank |
“I would love to work there.” I have said it. You have said it. If you run an agency at one time you said it. We have all dreamt it. Longed for it. Envied it. Myths were created about those types of ad agencies. When I...
Jun 21, 2013 | Account Management, Advertising, Advertising Agencies, Hank Blank |
Ad people need to market themselves better in the New Normal. Why? Because you are going to get fired. Almost everybody in the advertising business loses their job at one time or another. Rarely their fault but the New Normal is not fair. I have read that there...
Jan 13, 2013 | Account Executive, Account Management, Advertising Agencies, Agency Training, Career, Digital Agencies, Hank Blank, HR, Managing Agencies., Public Relations |
Something is missing in advertising today: training. It used to be the basic foundation of how agencies operated. It provided direction to all. Unfortunately, there is no training anymore. Nada. Zero. Here are your business cards, here is your cube or office, there is...
