Jul 10, 2021 | Advertising, Agency Review Consultant, New Business Development |
Chemistry is one of the most important factors in winning a piece of business and one of the most elusive. It is never included in the RFP as an ask. Nonetheless when I have done reviews, I often hear clients say after the agency leaves. “I liked their team.” “I...
Jun 24, 2021 | Advertising, Advertising Agencies, Agency Review Consultant, New Business |
This blog shares observations from conducing agency searches during a Pandemic.
Apr 22, 2020 | Advertising, Advertising Agencies, Clients, Covid19 |
Thank God for Agencies. Out of a client’s mouth no less. I was talking to a friend and former client the other day. I had conducted a couple of agency searches for her in the past. Her company was listed as an essential service and all their units were open. They...
Mar 17, 2020 | Advertising, Advertising Agencies, Agency Leadership, Crisis Times |
What Agencies Should Do In Crisis Times. I saw an update from an agency a week or so ago. It is a shop that I admire and respect. They published a white paper on what clients should do in these days of Global fears about Coronavirus. They were ahead of the pack and...
Aug 7, 2019 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I saw a presentation the other day from an Advertising Technology supplier. It focused on how quickly automated technology platforms have exploded. Kind of overwhelming. Most of you have seen the slide. The sea of logos. I saw if first maybe a decade ago and people...
Jan 29, 2019 | Advertising, Advertising Agencies |
Agency push back. I was talking to a client the other day. It was early in the morning and she was frustrated. Seems like her agency was giving push back. It was a production project. A task to perform. Nothing to put the agency’s site. I imagined she paid her agency...
Oct 17, 2018 | Advertising, Advertising Agencies, New Business Development |
I have sat in many New Business pitches. The clients sitting around the table. Everyone making nice to create chemistry. Jokes aplenty. The best dressed day of the week for sure at the agency. One of the highlights used to be the playing of the agency reel. This...
Oct 13, 2018 | Advertising, Advertising Agencies, Agencies |
I am not talking about clients here and the current churn of your agency. I am sure that it hums along fine. The earning machine. I am talking about future days. And hiring. Hiring is often put on the back burner at agencies as they try to deal with their overloaded...
Jun 3, 2018 | Advertising, Advertising Agencies, Hank Blank, New Business Development |
I believe in a three P process for New Business. Plan. Promote. Pursue. I wrote a blog recently that was part one in this series of blogs and videos on How to Develop an effective New Business Plan for your agency. The first P is Plan which most agencies don’t do....
Apr 6, 2018 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I had a coffee the other day with somebody who once had the lead spot at a large agency. He had worked in the show. You get the drift. Somebody who had seen a lot. We often talk about Agency New Business. He shared that that he had been in a hundred pitches over the...
