Aug 12, 2015 | Advertising Agencies, Clients, Networking, New Business |
I am always amazed when I reach out to agencies by email and even phone calls when I am doing an agency review that some agencies don’t respond. I get nada. Imagine the fact that you have to chase an agency when you could be a conduit to New Business. This has been...
Aug 2, 2015 | Advertising, Advertising Agencies, New Business |
Chasing New Business is an interesting game. I know because I have played it a lot. From both the agency side and the agency review side. I learn a lot from walking down both sides of the street. Some agencies chase every shadow. “We’d be perfect for (name the...
Jul 20, 2015 | Advertising, Advertising Agencies |
There is no doubt about that. I have used paid interns since the time I started my own business in 2001. I had worked successfully in the corporate world and then I started Blank and Associates. I had business cards quickly but I didn’t know much beyond that on how to...
Jul 1, 2015 | Advertising, Advertising Agencies, New Business, New Normal |
I really don’t know much about Basketball having grown up in Canada. I do know quite a bit about Hockey though. I do know that Basketball was invented by a Canadian named James Naismith. Wikipedia said he was a Canadian American, although I don’t think you can get...
Jun 15, 2015 | Marketing, New Normal, Social Media |
One of my goals this year was to go to more Conferences. It was the concept of, If you want to be a big fish act like a big fish. I mentioned it in a blog called How Agencies Can Move Up the Food Chain. Now I put a lot of skin in the game making this decision because...
Jun 3, 2015 | Advertising, Advertising Agencies, Agency Reviews, New Business |
I know a lot about advertising and digital agency websites and their online presence. When I am conducting an agency review I check out a lot of agency websites. When I am helping agencies find great talent, I check out their websites and their LinkedIn game. When...
May 29, 2015 | Advertising, Advertising Agencies |
I love being involved with the development of agency corporate theme lines. When we were pitching a new campaign or a piece of business, out would come one of the presentation boards that was placed on rails in the agency conference room. Then the reveal moment. One...
May 13, 2015 | Advertising, Branding, Marketing |
It’s all about the money these days. The almighty Yankee Dollar. I read an article the other day in Advertising Age online that P&G plans to cut $500 Million in Agency Fees by shrinking its roster of agencies. Kind of like reporting on a funeral. Their CFO said...
May 10, 2015 | Advertising, Advertising Agencies, Agency Principals, Digital Agencies, Networking, New Business |
Things have rapidly improved for most advertising agencies especially if they have a strong digital game or are a digital firm. You no longer have to chase every sniff of potential income. Thank God. With these improvements have come the discovery or confirmation of...
Apr 20, 2015 | Account Management, Agency Evaluations, Agency Principals, Agency Training |
Where they stand and what’s the plan for their development. So simple and yet so hard for many agencies. I remember long ago when I worked on McDonald’s. It was in the days when they opened in small towns in Canada or Moscow there would be a line up to get into the...
