Nov 1, 2015 | Agency Reviews |
Automated Marketing, Lead Generation, CRM, Database Marketing is all the rage today. Let the internet do it Mikey. I learned a lot about automated marketing when I was conducting an agency review for j2 Global a few years ago. They offer products like eFax, eVoice and...
Oct 27, 2015 | Advertising Agencies, New Business Development |
Successful agencies that I’ve met, and I’ve met many all over the country, really know how to get New Business. They are focused and determined so nothing will get in their way. Just like a Marathon runner, they know that you have to focus on your...
Oct 11, 2015 | Transition |
Yes there are still people in transition but the press doesn’t write about them much anymore. If you live in the New Normal you know the truth. When people get launched into the world of not having a job there is often pain, disappointment, surprise, anger and the...
Sep 29, 2015 | Advertising, HR |
The world has changed but a lot of agencies didn’t get the memo. In the New Normal, this includes advertising, public relations, digital or interactive agencies, content marketing firms, automated marketing firms, lead generation firms, social media agencies, direct...
Sep 27, 2015 | Best Way to Get a Job, HR |
The perfect resume came to me the other day. It was for an Advertising position. Client side. Career track. Great spot but very corporate. I knew it would scare my client even before I sent it. I have a huge reservoir of being scared. I have worked with agencies in...
Sep 22, 2015 | Advertising, Advertising Agencies, New Business, New Business Development, New Business process. |
So you want to be an agency Rock and Roll star? Work on New Business. If you win, you will have pats on the back, promotions, and smiles from everyone until it ends. If you aren’t making it rain then everything changes as fast as a game of Red Light, Green Light. New...
Sep 13, 2015 | Career, Finding a Job, Job Hunting, Networking |
I had a Starbucks with a stranger the other day. I asked him how he got connected to me. He said I helped one of his friends get a job at a great company. I didn’t readily recall her name but her photo on LinkedIn returned her to my memory. I never got any business...
Aug 31, 2015 | Advertising, New Normal |
I don’t work remotely. I work from my office in my house or on my IPad or my IPhone. That’s because I don’t have a job. My job is me. It doesn’t matter where I am. I learned about location when I was a puppy in Canada. Marshall McLuhan predicted a global village and...
Aug 27, 2015 | Advertising, Advertising Agencies, HR |
In the New Normal, absolutely true. The sand boxes changed long ago. Somebody sent me an article recently from the Harvard Business Review. It was called six reasons why marketing is moving in-house. It contained the usual suspects. Agencies are slow. Agencies are...
Aug 24, 2015 | New Normal |
I saw a recruiter on a panel once tell the audience that the biggest reason that people leave companies is their immediate boss. It doesn’t matter how great the company is. In a way your immediate boss is your employer I know a number of people in sales. They tell me...
