Mar 16, 2016 | Advertising Agencies |
I got a call from a client friend of mine the other day. He asked me “How Do I Fire My Agency?” I had never been asked that before. I have been fired by a client or two when I worked for agencies so I know how bad news feels. I have also met many agencies while...
Mar 6, 2016 | Career, Career Success, Career Tips |
I had a networking coffee with a person today who was in transition. He was much younger than me. He expressed his concern that he was getting too old to get a job. He still had kids in college. I told him that Ray Kroc started McDonald’s when he was 55....
Feb 15, 2016 | Advertising, Advertising Agencies, Agency Relationships |
Or a new client. It’s all the same from both sides. It’s about liking each other, trusting, dependability, availability, watching backs, and responsiveness. You can’t get that without establishing a strong relationship. That is the end result that you both want....
Jan 31, 2016 | Advertising, Advertising Agencies, Agency Review Consultant, New Business, New Business Decks |
Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision. I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few. I first met...
Jan 21, 2016 | Career, Career Advice, Career Planning, Career Success, Career Tips |
I remember being in elementary school in downtown Toronto and my teachers would do a history lesson about how many people in the Middle Ages or before thought the world was flat. Many countries believed that their navy could fall off the end of the world. How could...
Jan 18, 2016 | Advertising Agencies, Agency Evaluations, New Business |
I know from the many times that I have conducted agency reviews that clients want the security of agency case studies. Experience is one on the key ways that agencies get on the short list. It provides reassurance for the client’s management. Some talking points when...
Dec 20, 2015 | Advertising Agencies |
Yes but the bucket is leaking fast. There are some clients that are comfortable with what you and they know. They are looking for your kind of solution. They grew up with that. Nothing wrong with that today but wrong for your shop and employees tomorrow. These types...
Nov 29, 2015 | The Great Recession |
Yes the fear is still there even if you are working with your decimal point salary increases since that time. Today many young people will trade money for place but that doesn’t mean your company’s self-promotion about being the best company to work for in your town....
Nov 16, 2015 | Account Management, Advertising, Advertising Agencies, Career |
This is the New Normal and all bets are off. It’s not what they promised you when they hired you. Work hard and you will rise to the top. There are lots of opportunities for career growth here. That is true to a degree but the problem is that you often won’t stay at...
Nov 9, 2015 | Uncategorized |
I am sure that we have all received the same texts after a retail or customer service experience. You go into your Wireless store to make a purchase or to complain or to work out a problem with your phone. After you leave you get a number of texts asking you to rate...
