It's Time to Stop Networking.
I have been networking for many many years. I also speak on networking to companies and organizations across the country. I love networking and meeting new people. It is the start of a journey. It is my elixir. I love discovery and new things. It is an adventure...What Works In Networking and Job Hunting
I have been networking for years so I have met, meet and interact with lots of people. I wanted to share some recent observations with you about what works and doesn’t work in networking based on some things that happened to me in the past week or so. Things are...What CEO's Don't Understand About the Agency Review Process.
What CEO’s Don’t Understand about the Agency Review Process.
Marketing people don’t have the time or bandwidth to do an effective agency search that a brand deserves.
New Business Has Got Nothing to do with Advertising
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Although I am being a little facetious here, the truth is that there is a big difference...Hank Blank's Passion Approach to New Business
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Based on what I have learned I have developed Hank Blank’s “Passion Approach” to New...Advertising in a Global Village
I grew up in Toronto and in college was reading a lot by Marshall McLuhan, at that time an emerging thought leader on emerging technology. He would write things like TV is hot and print is cool. In a city of three daily newspapers I wasn’t really sure what he meant. ...What Really Wins New Business?
What Really Wins New Business?
You Don't Win New Business By Playing the Quarter Slots
I have conducted the Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets agency reviews and also spent years developing successful New Business programs for agencies. Is your agency’s New Business approach based on playing the quarter slots? Many agencies take...How Agencies Can Win More New Business
Agency search consultant offers his perspective on how advertising, digital and public relations agencies can win more New Business.