It's Time for Agencies to Stop Giving it Away.

The Advertising Industry is a very interesting game. If you love ideas and innovation and change and craziness and stimulating people then it is a great field for you. But, it is also a crazy business that often gives away their creativity for free. Yet, in any city...

Are Solopreneurs the Future in the New Normal?

I read an interesting article by Jan Norman in the OC Register today on Solopreneurs. Yes, I get the OC Register and the LA Times delivered. I read the article after I scanned the New York Times and the Globe and Mail on my iPad. Now I have written about How to Create...

Should Marketers Conduct Their Own Agency Searches?

These are interesting and challenging times for Marketers.  I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...

Is Networking A First Thought or an Afterthought?

I had a light bulb moment one time.  The switch was turned on by a great guide that helps from time to time. Like all self employed people during the Great Recession I was chasing the Yankee Dollar.  I was going through the desert looking for the oasis of money. My...

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