Nov 27, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Hank Blank, Managing Agencies., New Business, New Business Development, New Business process., Small and Smart Agencies |
I was born an advertising guy. I found the business a playfield of bliss, elixir, quicksand and mire; elation and elevation. It was an industry of magic and alchemy and fact based decision making – that’s why JWT’s symbol of an owl and a lamp always resonated...
Nov 23, 2012 | Career, Finding a Job, Millennials, New Normal |
This is a post that I recently wrote for MENG. I am a consultant and have used paid interns for the last ten years. First my kids, then their friends and recently graduates who are looking for their first real career job but need to get some real world experience. I...
Nov 21, 2012 | Finding a Job, Fired, Hank Blank, Job Hunting Tips, Job Search, Networking, New Normal |
I am one of the Founders of Laguna Niguel Connectors. I remember the original touch point as if was today but I could be all wrong. It was in the summer of 2008. Somebody introduced me to Randy Miller and we had a Starbucks in my hood called Laguna Niguel....
Nov 18, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business, New Business Development |
I have met with a many advertising agencies both as an agency search consultant and as a New Business Development person. I have attended numerous conferences and have heard a variety of client and agency speakers all say the same thing. Most advertising agencies...
Nov 11, 2012 | Hank Blank, Networking |
I like my neighborhood. I live in Laguna Niguel. It is close to the beach and close to the stars. Population of 63, 940 and the median household income is $98,072. Laguna Niguel is in Orange County which a lot of people think is white bread and very John Wayne....
Nov 8, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, CMO, Hank Blank, Networking, New Business, New Business Development, New Business process. |
It is great to have perspective in business and in life. I have learned a lot about the ways agencies hunt from my hunting experiences and being an agency review consultant. I often see many new business efforts that are a total waste of time. I could be talking on...
Nov 4, 2012 | Career, Graduates, Job Hunting, Job Hunting for Graduates, Job Hunting Tips, Job Search, Millennials |
I spend a lot of time with Millennials. I knew many when they were teenagers. Some younger. I have used smart, paid interns for over a decade. My first intern now works at Oakley. Another intern that worked for me in the past recently got married. His new bride works...
Oct 31, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, Social Networking |
The most game changing word in new business is one that advertising, digital and PR agencies rarely use. It is NO. Yes. NO. Agencies need to say NO more often in New Business. I can’t do that you say. I am a yes person. It’s time to change. The industry has...
Oct 27, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Small and Smart Agencies, Small Smart Agencies |
I went to a very interesting New Business Conference this week sponsored by Think LA and Mirren. A number of speakers from different agencies focused on the common problems facing the industry. The move to more project based assignments versus AOR relationships,...
Oct 20, 2012 | Best Way to Get a Job, Career, Career Advice, Finding a Job, Graduates, Jobs, Millennials |
I had a great time recently speaking to the students at CBU Graphic Design class on How to Rise Above the Crowd. My presentation was about how to transition learning into a career. My expertise comes from my experience as a person who has to create a job each and...
