Jan 25, 2013 | Hank Blank, Networking |
I remember hearing that expression for the first time at Disneyland in Orange County. I may be wrong. I was 21 and enjoying some rides. I was bigger than many of the kids around me. At the time, I lived in Canada, and was attending college at the University of Western...
Jan 18, 2013 | Career Planning, Job Search, Millennials, Networking |
“I’m just trying to figure it out.” People often tell me that they are trying to figure it out. After all the books, blogs, free and paid webinars and seminars on how to get to the next place – yet the majority of people don’t have a roadmap on where...
Jan 13, 2013 | Account Executive, Account Management, Advertising Agencies, Agency Training, Career, Digital Agencies, Hank Blank, HR, Managing Agencies., Public Relations |
Something is missing in advertising today: training. It used to be the basic foundation of how agencies operated. It provided direction to all. Unfortunately, there is no training anymore. Nada. Zero. Here are your business cards, here is your cube or office, there is...
Jan 4, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, Networking, New Business, New Business Development, New Business process., Social Networking |
I had coffee the other day with a marketing consultant who shared an interesting thought with me: he feels that young account people today don’t really get to know their clients, and don’t know how to build relationships. He blamed it on the way agencies communicate...
Dec 28, 2012 | Hank Blank, Networking, New Business Development, Social Networking, Well Networked Companies |
Of course you do, everyone does – but will yours actually happen? We all know that most New Year’s resolutions never materialize; change requires taking action. Intentions often get pushed aside when we choose expediency in our lives. So here are some networking...
Dec 21, 2012 | Career, Career Advice, Millennials, Networking |
The other day, I received an e-mail from a friend of mine. I asked him if he knew somebody I wanted to get in touch with. His response was that, although they used to work together, she isn’t a great networker. She accepted his LinkedIn invite, but has been...
Dec 14, 2012 | Great Recession, Hank Blank, New Normal |
I live in the New Normal. I think I got here before a lot of people, when I started my marketing consulting business back in February 2001. We had just witnessed the dot-com bubble, and 9/11 was coming up. Maybe I have lived in the New Normal all my life. Time is...
Dec 13, 2012 | Account Management, Advertising Agencies, Agency Evaluations, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Career Success, CMO, Digital Agencies, Hank Blank, New Business, New Business Development, New Business process. |
I have heard a lot of stories during my advertising career. When I did a review for a client a few years ago I remember a client telling me about a meeting they had with their agency in New York before they announced that they were doing a review. They had scheduled...
Dec 6, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Training, Career, Millennials, Training |
I had a glass of wine the other night with a friend who runs a large local agency. He talked how committed his agency was to training its young people really well by rotating them around into all the areas of their product so they would be well rounded. He lamented...
Dec 1, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Hank Blank, New Business Development |
I like talking to agencies and to clients. Always learn a lot with a little listening. I was talking to my agency friends at Tag in Philadelphia the other day. We were having a proper chat. They shared a story about a recent New Business pitch that they made with a...
