Jan 12, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
I have conducted agency reviews for a number of great companies. I have read that 80% of clients conduct their own agency reviews and don’t use a consultant. Most agencies think that the process is flawed. Most clients don’t get that because they aren’t...
Jan 4, 2014 | Hank Blank, Networking |
When we were young some of us heard the reprimand “You don’t act your age.” Probably more boys heard it than girls. It would float out in the air in classrooms, malls, restaurants, perfect vacation hotels. You get the picture. You just need to have an ear that hears...
Dec 22, 2013 | Hank Blank, Networking, New Business Development |
Oh no. Not another networking article from Hank Blank. Oh I know by now most people have read lots of networking articles. Many were read with great interest by those in transition during the Great Recession. When those people landed they read less and networked even...
Dec 17, 2013 | Advertising, Advertising Agencies, Agency Evaluations, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
This is a blog I recently wrote for Marketing Executives Networking Group. Now I imagine that if you were an agency owner reading this you could be a touch frustrated. You might respond, “Look I am right here. I am easy to find.” But that is not always the...
Dec 9, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I got an email the other day or a comment on a blog that I had written called Why Agencies Shouldn’t Respond to Client RFP’s. It came from an agency owner with a smart idea. When he receives an RFP from a client he sends them his agency’s RFP questionnaire. He...
Dec 1, 2013 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank, New Business Development, Recruiting |
I have written about how to create an agency culture in the New Normal. I have also written about the slash generation, another way to leverage the power of today’s youth by capturing their passions. When I read articles by agency principals that have successfully...
Nov 24, 2013 | Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Reviews, Hank Blank, New Business, New Business Decks, New Business Development, New Business process., New Normal |
I got an e mail from a new friend in NYC the other day. He shared some of his recent agency experiences as a New Business person. “Over the course of the past two years I met with a number of agencies who were looking for New Business leads. What they are really...
Nov 18, 2013 | Hank Blank, Networking |
I had a coffee the other day with a new arrival to the New Normal. He was well educated and had a successful career in the Old Normal. We had never met before but had gone to the same University in Canada. The University of Western Ontario. Fancy that since we were...
Nov 16, 2013 | Account Executive, Advertising, Best Companies to Work For, Career, Career Success, Career Tips |
When I was growing up I loved watching movies about Shangri-La. Just the name evoked numerous senses and sensors. The word Shangri-La danced in my young ears. A place that was the epicenter of enchantment. I am still looking for Shangri-La. I have had a glimpse...
Nov 12, 2013 | Best Way to Get a Job, Career Tips, Finding a Job, Hank Blank, Networking |
I love people and I love to network. Every encounter leaves a life impression. I have learned that if you have big ears and a small mouth you will learn a lot. I had coffee today with somebody who I met years ago but haven’t seen for some time. They a prominent...
