The Irony Of New Business In the New Normal.

Yes we all live in the New Normal. The starting date was September 15th 2008 when Lehman Brothers went down. The largest bankruptcy filing in the U.S. as Lehman had a value of 600 billion. I am not that good at Math but if you multiplied the 17 Million people that...

Is the Recession Over?

I know the Recession well. I remember sitting in a Starbucks with some friends in Laguna Niguel in August 2008 and taking about starting a networking group to help people in transition. Snap your fingers and Laguna Niguel Connectors has almost 4000 members. People...

Why Agencies Should Fire Bad Clients.

I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account. The article leaked an internal memo saying that the Client Was Too Much even in this crazy business.  Enough is enough. How many times have we all felt that...

How Agencies Can Get More New Business in the New Normal

I could have called this article Does Your Agency Have Vision or Passion or Leadership?  What most agencies think is vision is a positioning line. Vision isn’t copy.  Vision is a belief that translates into action.   It is an ethic that fosters a culture and an...

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