Apr 6, 2015 | Advertising, Networking |
What do you do? Good question. I was at an AMA Conference that other day and a panelist said that he felt that it takes him 30 minutes to explain to folks what he does. Yes digital marketing is very granular today and has a much great complexity than advertising in...
Mar 30, 2015 | Advertising, Social Media |
They gave it to Mikey. I got a call one day on my phone at my office when I worked at JWT Chicago. It was in the Hancock building on 875 North Michigan Avenue. The call was on the phone on my desk. That is how we communicated in those days. It came from a friend. It...
Mar 17, 2015 | Advertising Agencies, Agency Reviews, Clients |
All agencies used to love to cite long term relationships. Why Not. Proctor & Gamble, Unilever and GM have relationships that began in the 19020’s. But Cinderella is gone. Advertising agencies relationships are getting shorter in tenure these days. A clear trend...
Mar 5, 2015 | Agency Searches, New Business, New Business Development |
How Long Does it Take for Agencies to get New Business? Longer than you want it to. Yes, New Business can take a very long time but most agencies don’t want to hear that. The last thing that agencies have in New Business is patience. Patience is what they tell...
Feb 17, 2015 | Advertising Agencies, Recruiters |
I know all about talent. How to be surrounded by the best, the smartest. The ones that make you feel dumb and inspire you to strive to be better. You can fill in your rest. I often sat in my new office chair at an agency looking out at the view from a skyscraper or...
Feb 8, 2015 | Hank Blank, Networking, Networking Tips |
Yes You Don’t Know Me. Painful. I went to a networking event where I have spoken before. Around the time the iPhone was launched in 2007. Ancient history. I didn’t know as many people as I thought I would. None of the regulars came up to me and said “Hi Hank, how are...
Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
Jan 9, 2015 | Networking, New Business |
Hey the New Year has started. It’s time to get some New Business. Everyone is jacked up. It’s that time of the Year. Smart New Business folks would have lined up January meetings in December. Their calendars are full with what they want to achieve versus random...
Jan 1, 2015 | Hank Blank, Networking |
So this is the time of the year for predictions. Here are some behaviors and trends I see coming or going or maybe some things I want to occur. We all want to create our own versions of the future. Productive people will increase the amount of silence in their lives....
