How To Build Chemistry During An Agency Pitch
Chemistry is one of the most important factors in winning a piece of business and one of the most elusive. It is never included in the RFP as an ask. Nonetheless when I have done reviews, I often hear clients say after the agency leaves. “I liked their team.” “I...Want to Get Rid Of Covid Fatigue? Then Network.
I have Covid Fatigue. For Sure. The changes that Covid brought to our lives were quick and dramatically. While the changes were quick the fatigue lingers globally. Everyone talks and writes about it. Covid Fatigue is a persistent problem. It has changed our social...Conducting An Agency Search During A Pandemic.
This blog shares observations from conducing agency searches during a Pandemic.
Networking Will Explode Post Pandemic.
This blog outlines how Networking Will Explode Post Pandemic and How It Will Change
Is Networking Dead?
I wrote a blog in the beginning of April called How To Network In the Newer New Normal. April seems like years ago today. I miss my networking. The 2 to 3 coffees a day. Drinks after work at the office. The networking events exchanging business cards and standing...What’s The Best Way To Get New Business?
What’s the Best Way to Get New Business. It’s Referrals but most agencies prefer to send emails to total strangers/
How Has Covid-19 Changed Life For New Business People.
It is really challenging time for New Business folks these days. In many ways the hardest position in the ad game has always been the New Business role. They have to deal with high expectations, high pressure and now Covid-19. I know a fair amount about New Business...Thank God For Agencies
Thank God for Agencies. Out of a client’s mouth no less. I was talking to a friend and former client the other day. I had conducted a couple of agency searches for her in the past. Her company was listed as an essential service and all their units were open. They...How To Network In the Newer New Normal.
This blog outlines how we can stay in touch during the Corona Crisis.